Creative Director
Broadcast // Branding // Social // Merch // Website // Experiential

Since the last brand update in 2021, the landscape of the Twitch Rivals program and live streaming as a whole has changed dramatically.

We are in a new ecosystem where more creators, more brands, more streamer orgs are creating premium live series and content than ever before.

Starting from a renewed program strategy focused on empowering communities on Twitch and telling stories through competitive entertainment, we retuned the visual identity.