Creative Producer / Development Exec
Client: Apple, Cuco

It started with a simple insight: that for many artists the creative process begins in the Notes app. After that it branches and spreads organically, taking emotional twists and turns, ultimately coalescing into a finished piece of art. Our goal with this series is to capture that journey as authentically as possible, with each episode feeling personal to the artist featured.

In Episode One, we follow Mexican American singer-songwriter and visionary indie artist, Cuco. A deep dive into how he brings a song to life from first note, to final lyric, Cuco explains how Under the Sun took him over a year to finish. A song that explores magical realism, Under the Sun is an ode to Cuco's Latino roots. 

This series is one of the first-ever branded content series that Apple has created on YouTube. We launched it on Apple's Youtube page through a series of owned and earned media from Cuco's fan base.