Creative Producer
Client: Apple Music, SM Entertainment

In order to celebrate and break new artists to a global audience, Apple Music programs the exciting “Up Next” artist spotlight. Chart-topping K-pop boy band NCT 127 boasts an unlimited number of members that populate multiple “sub-units” based in various international locales like Tokyo, Beijing, Shanghai, and Bangkok. We premiered a film and live performance on Jimmy Kimmel Live, introducing the group to US TV for the first, but certainly not last time.